Content Creation

After a list of keywords has been finalized for your website, it is passed along to our content writers. Using their training and experience, our writers will create original, unique content or revise your current site copy. Keywords will be placed in accordance with proper SEO densities while maintaining a professional copy style that is appropriate for site marketing and human readers, not just search engine “spiders.” Our writers will contact you before getting started on your content to ensure that the essence of your website is not compromised.

Website Redevelopment

Our optimization engineers will redevelop your website to seamlessly integrate the optimized content and effectively communicate your keywords to search engines. All aspects of the website – including its architecture, meta tags, alt tags, graphic text, internal link structure and subpages – will be modified to be spider friendly and to ethically meet the keyword relevancy requirements of the search engines’ algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your website.

Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
• Targeted link buys

Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.

Reporting

Before we start the optimization process, we will run a ranking report to determine where your website ranks with the various search engines. We will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website's progress. You will be updated with these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff will run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or email you just to check in. We also invite you to call our staff anytime with questions.

  What Rank Market Normally Optimizes

Titles: Each page in the site should have a unique title.

Metas: While not as powerful as in previous years, the Description and Keyword Meta tags still carry some weight, especially on older search tools. On new-generation search engines such as Google, Yahoo, Jeeves and MSN, the Description is extremely important.

Text: As search engine spiders can only read text with 100% efficiency and tend to miss important information phrased in images, java scripts and Flash, the body text of the website is by far the most important element examined by a search engine Rank Market would run several tests on the body-text of this site looking for relationships between keywords and non-keywords in the text, the arraignment of keywords and keyword-enriched text, and the ratio of keywords to non-keywords. These tests may indicate a need to rephrase some of the text. (If text revision becomes necessary,

Rank Market staff will write what we consider to be the proper text and forward it to you for approval before posting it to your site.)

Link-Structure: Rank Market would fully examine how pages in your site are linked to one another and, if necessary, prepare a stronger internal linking system through a discrete navigation map applied to the bottom of each page in the site. This mapping system would not reorder links presently coded into the site; however, it would provide the clear paths necessary to ensure a spider could access all-important sections of the site.

Site Architecture: Rank Market would examine how the site is built, paying particular attention to how spiders and live-editors move from level to level within the site. (Imagine a schematic diagram of your website)

Link Density: This is a simple measure of the number of incoming links from other sites, as well as the number of internal links found on your site. We try to bump this number as high as possible through our optimization efforts.

Link-Relevancy: New-generation search engines such as Google and Teoma examine the “relevancy” of information found on websites linked to your website. If the information on a site linked to yours relates directly to information found on your site, it is considered relevant and is beneficial to search engine placements. If the information found on the linking site is dissimilar to information found on your site, the link is not considered relevant, and may actually damage your search engine rankings. (Please think of an Audi dealership linking to a 5 star restaurant. They may share the same core customers but an electronic spider does not know that. In the eyes of the spider, the sites have no relational elements aside from the geographic location of the physical businesses. With links like these, who needs enemies?

Link-Popularity: This term refers to the way a search engine will perceive your website based on Link-Density and Link-Relevancy. Link-Popularity is the final measurement used when Google applies their ranking formula known as PageRank to a site.

Search Engine Optimization Process

Rank Market has a fairly simple, straightforward SEO process. Generally, a small business website can be optimized within 10 business days, but results will take up to 3-4 weeks. Here is the process we follow in point form:

• Download entire site folders from host server (FTP codes provided by client or client’s webmaster)

• Review entire website measuring keyword to non-keyword ratios, link-structure, link-density and link-popularity,

• Review of competitive environment (getting a sense of who is in the Top10 under the keyword phrases we are targeting)

• Physical optimization of website

• Client review and approval (optimized website posted to a “hidden” section of Rank Market server, only Rank Market staff and client may access this section of our server. Site removed from Rank Market server after client approval)

• Re-posting the website to the host server
  

Submission Process

Rank Market submits all websites manually, without the use of any automated submission software. It should be noted that the majority of major search engines do not require formal submissions. We only submit a site if we feel it is necessary and never charge for the process.

• Submission to all Paid-Inclusion search programs that have been authorized by the client

• Submission to all non-paid submission directories (MSN directory, Open Directory Project)

• Submission to all major non-paid search engines