Ad Center

Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements.

Adwords

Google's advertising program which delivers text adverts related to a users search term.

Black Hat SEO

This term refers to using deceptive techniques to gain high search engine rankings. Some examples are hiding text (ie - white letters on a white background) and cloaking.

Black Listed

Is when you are taken off a search engines index for using unethical practices. These may include hosting viruses or cloaking.

Broken Links (Dead Link)

A dead link or broken link is a link on the world wide web that points to a web page or server that is permanently unavailable.

Click Through Rate

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.

Cloaking

Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the users' browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

Cost Per Click

see Pay Per Click Advertising

Crawler

A program that visits websites so it may add it to its search engine index

Goal Conversion

It is when you convert a goal. This could be a sale or customer sign up.

Goal Conversion Rate

It is the rate that you convert a goal conversion.

Google Bomb

A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions.

Googlebot

A Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.

Googlewashing

The term Googlewashing was coined in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).

Googlewhack

A Googlewhack is a Google search query consisting of two words, that returns a single result.

HTML

HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages.

Page Impressions/Page Views

A page impression is a file or combination of files sent to a user as a result of that user's request being received by the server.

Index

Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing.

Keyword Cannibalism

Keyword cannibalism happens when certain pages within your site compete against each other for certain keywords. From the word cannibal, your pages are eating the popularity of other pages to gain rankings. Sometimes it’s an unavoidable occurrence because as we develop page contents, we sometimes have an inherent intention to rank for keywords regardless of which pages they appear.

Keyword Density

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Keyword Stuffing

Keyword stuffing was considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Link Larms

On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine (sometimes called spamdexing or spamexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

Meta Tags

Meta content or a Meta Tag is an on-page element of a webpage that is inserted to make information more accessible to crawlers. Meta tags are an ideal place for relevant search terms or keywords.

Organic

Synonym for “Natural Search.” Traffic or search results that are a product of a Search Engine’s algorithm, rather than paid advertisements.

Page Strength

Page strength is a ranking created by www.seomoz.com. it is designed to satisfy the curiosity of webmasters, surfers and web marketing professionals seeking a better metric to quickly assess a site/page's relative importance and visibility.

Pagerank

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

Pay Per Click Advertising

is the marketing method where the advertiser define an amount they will pay per click on their advertisement.

PPC

is the Abbreviation of Pay Per Click Advertising.

Ranking

A term used to describe the numerical position a webpage is listed in a search engine.

Search Engine

is a web site that provides user to search the Internet via a keyword or a term. Some examples of search engines are yahoo and google.

Search Engine Marketing

Refers to all forms of advertising through search engines, this includes; sponsored links, banners, PPC and paid submissions.

Search Engine Optimization

the practice and set of techniques of optimising your website so it will gain higher rankings in the free listings in search engines.

SEM

The Abbreviation of search engine marketing.

Sitemap

A site map (or sitemap) is a graphical representation of the architecture of a web site.

Spamdexing

Spamdexing involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system. 

Sponsored Links

Text-based ads that often appear as a result of a keyword search either on a search engine or associated site.

 
Traffic

Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

Web Scraping

Web scraping (sometimes called harvesting) generically describes any of various means to extract content from a website over HTTP for the purpose of transforming that content into another format suitable for use in another context. A typical example application for web scraping is a web crawler that copies content from one or more existing websites in order to generate a scraper site. The result can range from fair use excerpts or reproduction of text and content, to plagiarized content. In some instances, plagiarized content may be used as an illicit means to increase traffic and advertising revenue.

White Hat SEO

Techniques that fall within the terms of service of the search engines. Building useful online content, labelling pages correctly, gaining high quality in-bound links from relevant sites etc.